If you are a sales manager, you know that the sales managers job is one of the most difficult in the company. To non-managers, your job appears to be one of privilege and power.

You know the reality: You have great responsibility, some authority and frighteningly little control.

You must rely on your employees to achieve the goals you once achieved for yourself. Your job is to direct, motivate, and teach others to do the selling for you.

Upper management sets the goals for your department and expects you to deliver. You may have little or no voice in determining these goals, or little choice in accepting them. However challenging, or even realistic, those goals may be, they now belong to you.

Strategic Sales Management has been designed for Sales Managers, Team Leaders and Middle Managers who are responsible for leadership, motivation and performance enhancement of a sales force.

Copyright © 1997 Sandler Systems Inc.